Designing for a Greener Future: Using Human-Centered Design to Drive Sustainable Behavior
As a product owner in the green tech space, you're on the frontline of creating solutions to combat climate change and promote environmental sustainability. But even the most innovative technologies can fall short if they fail to resonate with real people and drive meaningful behavior change.
Intuitive User Interfaces: The Key to Successful Smart Home Energy Management
We're in the midst of an energy revolution, with smart home technology giving consumers more control than ever over their energy usage. The market is expected to grow from under $1 billion today to over $300 billion by 2030. Smart thermostats, smart lighting, smart appliances - the possibilities for reducing energy waste and saving money seem endless. But there's a catch - these systems are only as effective as their user interfaces allow them to be.
Stand Out in the Green Crowd: Tips for Creating a Standout Value Proposition
We're living in an exciting time for sustainable products and services. Consumer demand for environmentally friendly options is skyrocketing across categories. But with so many companies jumping on the green bandwagon, how do you make your offering really stand out?
Tapping into the Conscious Consumer: Marketing Insights for Eco-Friendly CPG Brands
As consumers become increasingly aware of their environmental impact, eco-friendly CPG brands have a prime opportunity to connect with this growing conscious consumer segment. But how can you ensure your brand resonates and drives sales with these discerning shoppers? The answer lies in truly understanding their mindset through quality market research.
Capitalizing on the Circular Economy
Traditional businesses may see the circular economy as a threat to their business models, but that can be short-sighted. Inside every threat is an opportunity, and there are multiple examples of companies making the most of this trend.
5 Consumer Trends Driving Demand for Green Technology
Our planet is facing unprecedented environmental challenges, and consumers are increasingly conscious of their environmental impact. This shift in consumer attitudes and behaviors presents immense opportunities for companies offering green technology solutions. As a green tech marketer, understanding the key trends shaping this market is crucial for effective positioning and capturing this growing demand.
Curio Research Quarterly Vol. 24
Last Monday was Earth Day! Let me update you on Curio Research news before we celebrate the planet and do something good.
Curio Research Quarterly Vol. 23
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Curio Research Quarterly Vol. 22
Hello, curious people! Thanks for reading this next installment of my quarterly newsletter. I have news on the intersection of environmental sustainability and technology in this issue and updates on our latest travel adventures.
Curio Research Quarterly Vol. 21
Hey Curio Research friends! I’m semi-booked for the remainder of the year, but I’ll still be able to fit in other projects depending on the scope and schedule. If you think you’ve got something, we should talk.
Curio Research Quarterly Vol. 20
Hey Curio Friends! Q1 was busy, and Q2 is going well so far. I’ve got an opening for a new project in May if you have research needs. On with the show!
Curio Research Quarterly Vol. 19
Hello from Curio Research HQ! It’s been a busy few months, but I’m back on a reasonable cadence and hitting a comfortable stride.
Curio Research Quarterly Vol. 17
Hello Curio Research friends! I had to skip last quarter’s newsletter because I was busy working on paid and unpaid projects. Since then, things have slowed down enough for me to get back into old habits.
Curio Research Quarterly, Vol. 16
Hello, 2022! You look a lot like 2021. I can’t say I was a fan of 2021, and we are not getting off on the right foot so far this year. I’m busy, but I miss people. I miss making travel plans and feeling confident about sticking to them.
Much like my last letter, I highly recommend being proactive about future projects. I was booked solid for most of last year, and this year is proving to be the same. If you see yourself having research needs soon, I urge you to contact your research consultant of choice (hopefully, yours truly) earlier rather than later. Our schedules tend to fill fast these days.
Curio Research Quarterly Vol. 15
Hello Curio friends! I was supposed to be available again for new projects starting around mid-November but things never go as planned and now it looks like I won’t have availability until mid-January.
Advice for Implementing UX Surveys
A good rule to remember when designing surveys is: No one wants to answer your survey (unless they're really really mad or you are paying them). This rule is especially true for in-app surveys. People are using your app to do a job, accomplish a task, or waste time, and your need for data to prove to the Powers That Be that you and your team are doing a great job and deserve a raise is interrupting what the user wants to do. So think very carefully before implementing an in-app survey.
Curio Research Quarterly Vol. 14
Hello friends! Could it be? Are we finally starting to see the other side of the pandemic? I'm beginning to see friends again. I've made brunch plans. I'm going to see two live shows next month (outdoors). It feels so tentative and exciting at the same time.
Curio Research quarterly Vol. 13
Updates on work and life from the first quarter of 2021.
Curio Research Quarterly Vol. 11
Happy autumn! Depending on where you are, I hope you're enjoying the pleasant changes in weather and color while prepping your domiciles for a long and lonely self-isolating winter. (Bummer, I know.) This is what I’ve been up to over the last three months…
Curio Research Quarterly Vol. 10
Hello again! Has it been 3-months already? I've been saying that it feels like everything has happened yesterday and forever ago all at once. It's been stressful for everyone.