Curio Research is Lauren Isaacson, a market and UX research consultant based in Vancouver, British Columbia.
Context is important. This is mine.
Lauren Isaacson, MBA
Lauren Isaacson is the founder of Curio Research, a Vancouver-based market and user experience research consultancy specializing in the green technology and eco-friendly consumer packaged goods (CPG) sectors.
With an MBA from Pepperdine University and over two decades of experience spanning market research, UX testing, and data analysis, Lauren brings a unique cross-functional lens to complex business challenges. Her expertise lies in translating consumer insights into strategic recommendations that drive sustainable innovation and growth.
Lauren's research career was forged at leading LA advertising agencies, where she honed skills in qualitative and quantitative methods as an Account Planner. She has since applied her talents across diverse client engagements:
New Product Launches for Automotive Brands
Customer Experience Optimization for Software Companies
Consumer Satisfaction Tracking for National Brands
Informing Website Redesigns for Multinational Technology Companies
And more high-stakes initiatives
By deeply understanding the evolving needs of environmentally-conscious buyers through methods like ethnography, journey mapping, and usability testing, Lauren guides green businesses in developing resonant products, messaging, and customer experiences.
Her work has earned industry recognition, including the QRCA's 2022 Qualitative Excellence Award. Let Lauren's insights catalyze your organization's transition towards a sustainable, human-centric future. Contact Curio Research for a consultation.
Lauren is an Advanced Elevate member of the QRCA
Lauren is a Three Star QRCA Thought Leader
Member of the QRCA 2022 Board of Directors, 2022/2023 Vice President
2023/2024 President
Former Co-Chair, QRCA Pacific Northwest Chapter
Former Chair, MRIA BC Chapter
Former Board Chair and Board Member, Better Environmentally Sound Transportation
Clients
