Context is Important. This is Ours …

Established in 2016, Curio Research is on a mission to accelerate the growth of purpose-driven green technology and sustainable consumer packaged goods (CPG) brands. Our Vancouver-based market and experience research consultancy specializes in translating deep consumer understanding into strategic recommendations that resonate with eco-conscious audiences.

We bring a unique cross-functional lens to complex business challenges. Our expertise blends market research rigor, user experience best practices, data-driven analysis, and brand strategy development to inform sustainable product innovation, marketing strategies, and customer-centric brand experiences.

Our agency has cultivated a wide array of experience across brands, products, services, and methodologies.

New Product Launches for Automotive Brands
Optimizing the Customer Experience for Software Solutions
Consumer Satisfaction Tracking for National Brands
Informing Sustainable Website Redesigns for Multinational Technology Leaders
Brand Messaging & Positioning for Mission-Driven Organizations
And more mission-critical, high-stakes initiatives

Guiding the Path to Eco-Friendly Products People Love

By deeply understanding environmentally-conscious buyers' evolving needs, motivations, and real-world contexts, we guide green businesses in developing resonant sustainable products, impactful marketing messaging, differentiated brand positioning, and delightful customer experiences.

Our work leverages consumer insights best practices like ethnography, user journey mapping, usability testing, and brand strategy development to ensure sustainable solutions achieve product-market fit. Our consumer-centric approach has earned industry recognition, including the QRCA's 2022 Qualitative Excellence Award.

Let us catalyze your transition towards a profitable, sustainable, human-centric future for your green technology or CPG brand. Contact Curio Research for an insightful consultation.

Certifications

Certified WBE Badge — Women Business Enterprises Canada Council Certifcation

Our Team

Lauren Isaacson, MBA - Founder & Research Director

Lauren is a graduate of Pepperdine University’s MBA program. Her consumer-focused career began at leading Los Angeles advertising agencies, where she honed qualitative and quantitative research, and brand strategy skills as an Account Planner. Now she is a market and UX research consultant and fractional research lead with over 20-years of experience. In 2022 she was awarded the QRCA’s Qualitative Research Excellence Award.

Former member of the QRCA 2022 Board of Directors, 2022/2023 Vice President, 2023/2024 President
Former Co-Chair, QRCA Pacific Northwest Chapter
Former Chair, MRIA BC Chapter
Former Board Chair and Board Member, Better Environmentally Sound Transportation

The Qualitative Research Consultants Association Advance Elevate badge denotes a dedication to continuous learning and skill development.

The Qualitative Research Consultants Association Three Star Thought Leader badge is for members who drive new thinking in the field.

Aaron Cruikshank - Trusted Partner

Aaron has over 20 years of experience in helping organizations leverage market intelligence and research to improve their performance, secure funding, and create successful strategies.

His core competencies include marketing communications, strategy, analytical skills, and social enterprise leadership. He has worked with over 700 clients across various sectors and regions. He is passionate about finding the best solutions for my clients, delivering quality results, and making a positive impact on the world.

Majid Khoury - Trusted Partner

Since 2012, Majid has implemented and tracked brand health for over 75 brands across 15+ categories, ranging from national brands to local not-for-profits. His flexible, timely, and cost-efficient advertising tracking program is currently used by over 30 advertisers. He loves what he does, and he loves his clients and the brands they manage. He is grateful for all the love he receives in return.

Certified Analytics and Insights Professional, 2019
Canadian Research Insights Council Fellow, 2019

Shelly Singh - Trusted Partner

Shelly is a digital marketing professional who specializes in research. Qualitative research and data analysis help her understand customer behaviors so that she can communicate compelling brand stories in imaginative ways.

Lloyd J Harris Memorial Scholarship Recipiant, 2022
Co-Chair, QRCA Pacific Northwest Chapter