Curio Research is Lauren Isaacson, a market and UX research consultant based in Vancouver, British Columbia.
All tagged ux research
As someone marketing green technology solutions, you're always looking for ways to develop products and services that truly resonate with people and drive sustainable change. But how can you ensure you're solving the right problems in the right ways? That's where Jobs-to-be-Done (JTBD) research comes in.
We're all trying to do our part for the environment these days, aren't we? As a product owner focused on sustainability apps, you're in a great position to make a real positive impact. But how can you ensure your app truly meets user needs while still developing in an agile, iterative way? Enter Lean UX!
Installing solar panels for your home is an exciting step towards sustainable living and lowering your carbon footprint. But let's be honest - the process of researching, purchasing, and getting solar panels up and running can sometimes feel like an uphill climb with lots of bumps along the way. As a UX researcher, I've seen firsthand how frustrating friction points in a customer journey can derail even the most eager technology enthusiasts.
As electric vehicles continue to surge in popularity, having a seamless and intuitive experience at public charging stations is critical. After all, what good is an EV if you can't easily charge it on the go?
As a UX researcher focused on green technology, I can't emphasize enough how important it is to thoroughly test charging station interfaces through usability studies. These interfaces need to be clear, simple, and stress-free for all users.
