Oct 21

Oct 21 Don't Overlook UX When Building Green Material Selection Tools

We're all trying to make more sustainable choices these days, from the food we eat to the buildings we construct. For architects, contractors, and property developers, selecting eco-friendly building materials is a crucial part of minimizing environmental impact.

That's why many companies are developing digital tools to help guide professionals toward green material selections. But in the race to get these products to market, user experience (UX) is sometimes an afterthought. This can be a costly mistake that undermines the tools' adoption and effectiveness.

Aug 12

Aug 12 Smoothing Out the Road to Residential Solar

Lauren Isaacson

Installing solar panels for your home is an exciting step towards sustainable living and lowering your carbon footprint. But let's be honest - the process of researching, purchasing, and getting solar panels up and running can sometimes feel like an uphill climb with lots of bumps along the way. As a UX researcher, I've seen firsthand how frustrating friction points in a customer journey can derail even the most eager technology enthusiasts.

Jul 29

Jul 29 Getting Charged Up About Usability Testing for EV Charging Stations

Lauren Isaacson

As electric vehicles continue to surge in popularity, having a seamless and intuitive experience at public charging stations is critical. After all, what good is an EV if you can't easily charge it on the go?

As a UX researcher focused on green technology, I can't emphasize enough how important it is to thoroughly test charging station interfaces through usability studies. These interfaces need to be clear, simple, and stress-free for all users.

Jun 17

Jun 17 Intuitive User Interfaces: The Key to Successful Smart Home Energy Management

Lauren Isaacson

We're in the midst of an energy revolution, with smart home technology giving consumers more control than ever over their energy usage. The market is expected to grow from under $1 billion today to over $300 billion by 2030. Smart thermostats, smart lighting, smart appliances - the possibilities for reducing energy waste and saving money seem endless. But there's a catch - these systems are only as effective as their user interfaces allow them to be.