Curio Research is Lauren Isaacson, a market and UX research consultant based in Vancouver, British Columbia.
All tagged trends
As consumers become increasingly aware of their environmental impact, eco-friendly CPG brands have a prime opportunity to connect with this growing conscious consumer segment. But how can you ensure your brand resonates and drives sales with these discerning shoppers? The answer lies in truly understanding their mindset through quality market research.
Traditional businesses may see the circular economy as a threat to their business models, but that can be short-sighted. Inside every threat is an opportunity, and there are multiple examples of companies making the most of this trend.
