Curio Research is Lauren Isaacson, a market and UX research consultant based in Vancouver, British Columbia.
All tagged marketing
We're all concerned about the environment these days, but just how concerned depends a lot on what generation you're from. As a green tech marketer, understanding the nuances in how different age groups think about sustainability is crucial for effectively promoting your products and mission.
These days, consumers are paying closer attention than ever to the environmental impact of the products they buy. With increasing awareness around issues like plastic pollution and packaging waste, brands can no longer afford to ignore this critical topic. As sustainable CPG marketers, it's crucial to understand the latest consumer sentiments in order to meet evolving expectations and drive your eco-friendly initiatives forward.
We're living in an era where sustainability is on everyone's mind. Consumers are increasingly conscious of their environmental impact and seek brands that share their eco-friendly values. As a green technology marketer, you can showcase your company's commitment to the planet. However, with great power comes great responsibility – the responsibility to market your products and services ethically and transparently without falling into the trap of greenwashing.
As consumers become more eco-conscious, sustainability is a major driving force behind purchase decisions in the CPG space. Promoting your sustainable CPG brand effectively requires connecting with younger, environmentally-minded audiences on social media. Influencer marketing offers a powerful way to amplify your brand's sustainable messaging through authentic voices that resonate with your target market.
We're all becoming more conscious about our environmental impact, and many are looking to make more sustainable choices. But how can green technology companies stand out with so many products and services to choose from?
One powerful strategy is influencer marketing, which involves partnering with trusted voices who can authentically promote your eco-friendly offerings to their loyal audiences. When influencers share their positive experiences with a product, it carries more weight than traditional marketing.
