Curio Research is Lauren Isaacson, a market and UX research consultant based in Vancouver, British Columbia.
All tagged market research
We're all concerned about the environment these days, but just how concerned depends a lot on what generation you're from. As a green tech marketer, understanding the nuances in how different age groups think about sustainability is crucial for effectively promoting your products and mission.
These days, consumers are paying closer attention than ever to the environmental impact of the products they buy. With increasing awareness around issues like plastic pollution and packaging waste, brands can no longer afford to ignore this critical topic. As sustainable CPG marketers, it's crucial to understand the latest consumer sentiments in order to meet evolving expectations and drive your eco-friendly initiatives forward.
We're living in an era where sustainability is on everyone's mind. Consumers are increasingly conscious of their environmental impact and seek brands that share their eco-friendly values. As a green technology marketer, you can showcase your company's commitment to the planet. However, with great power comes great responsibility – the responsibility to market your products and services ethically and transparently without falling into the trap of greenwashing.
As consumers become more eco-conscious, sustainability is a major driving force behind purchase decisions in the CPG space. Promoting your sustainable CPG brand effectively requires connecting with younger, environmentally-minded audiences on social media. Influencer marketing offers a powerful way to amplify your brand's sustainable messaging through authentic voices that resonate with your target market.
The market for organic and non-GMO grocery products has exploded in recent years as consumers become more health-conscious and environmentally aware. However, this large market is made up of diverse segments with different motivations, behaviors, and preferences regarding clean-label foods.
We're all becoming more conscious about our environmental impact, and many are looking to make more sustainable choices. But how can green technology companies stand out with so many products and services to choose from?
One powerful strategy is influencer marketing, which involves partnering with trusted voices who can authentically promote your eco-friendly offerings to their loyal audiences. When influencers share their positive experiences with a product, it carries more weight than traditional marketing.
We've all been there - standing in the grocery aisle, trying to decipher the dizzying array of labels and claims on food packaging. "Organic," "Fair Trade," "Ethically Sourced" - what does it all really mean? For conscious consumers, the desire for transparency into how products are made and where ingredients come from has never been higher.
As a marketer in the renewable energy space, you know how important it is to have a strong brand that resonates with environmentally-conscious consumers. But do you really know how people perceive your brand? What associations and emotions does your brand evoke? Measuring brand perceptions is crucial for shaping an effective marketing strategy.
As a marketer in the green tech space, you understand the importance of sustainability and making eco-friendly choices. But do you truly know your eco-conscious consumers and what motivates their purchasing decisions? Segmenting this diverse and rapidly growing market is crucial for targeting the right messages to the right audience.
These days, more consumers are paying close attention to the ingredients in their personal care and beauty products. The "clean beauty" and natural personal care movements have been gaining serious momentum, driven largely by heightened consumer concerns around product safety, environmental impact, and brand transparency.
We're in the midst of a packaging revolution, my friends in the consumer packaged goods world. Consumers are increasingly scrutinizing the environmental impact of the products they buy, and sustainable packaging is taking center stage. But this isn't just a passing fad – it's a fundamental shift in consumer behavior that CPG marketers simply can't afford to ignore.
