We're all trying to make more sustainable choices these days, from the food we eat to the buildings we construct. For architects, contractors, and property developers, selecting eco-friendly building materials is a crucial part of minimizing environmental impact.

That's why many companies are developing digital tools to help guide professionals toward green material selections. But in the race to get these products to market, user experience (UX) is sometimes an afterthought. This can be a costly mistake that undermines the tools' adoption and effectiveness.