Curio Research is Lauren Isaacson, a market and UX research consultant based in Vancouver, British Columbia.
Helping green technology and consumer product companies improve their messaging, customer experience, and retention.
Unlock Sustainable Growth with Customer-Centric Insights
At Curio Research, we're passionate about helping eco-friendly businesses thrive. Led by market and UX research expert Lauren Isaacson, our mission is to drive purposeful innovation for green technology companies and sustainable consumer packaged goods (CPG) brands.
Through a powerful blend of qualitative and quantitative research methods, we deliver data-driven, actionable recommendations to optimize:
Marketing Messaging & Brand Positioning that Resonates with Eco-Conscious Consumers
User-Centric Product Design & Delightful Sustainable Experiences
Acquisition & Retention Strategies for Your Environmentally-Minded Target Audiences
Our Specialized Research for the Green Tech and Sustainable CPG Sectors:
Uncover Consumer Awareness & Adoption Drivers for Your Eco-Friendly Solutions
Gain a Competitive Edge with Insightful Benchmarking & Differentiation Analysis
Map the User Journey & Identify Pain Points to Enhance Sustainable Experiences
Ensure Product-Market Fit with Eco-Friendly Product Usability Testing
At Curio Research, we go beyond surface-level insights to deeply understand your target eco-conscious consumer segments' evolving needs, motivations, and real-world contexts. Our customer-centric approach guides purposeful, sustainable innovation that resonates.
Market & UX Research Services
Usability testing is an essential service we provide, but we offer so much more. Let Curio Research help you build the right products and marketing campaigns from the start and evaluate the success of your efforts post-launch.
How can we help your business?
Social Responsibility
Our actions are not neutral and neither is our business. For every dollar spent on Curio Research projects, 1% will be donated to an environmental cause. This is only part of our efforts to give back to the society, the planet, and the research community.
Research Dispatches
Every so often we feel the need to write a blog post, exposing our opinions and experience in market and user research or just linking to an interesting piece of information from somewhere else. We also like to keep our business partners informed on our efforts and success stories.
Sustainable Research?
Curio Research gives back to the community and the planet in multiple ways. Find out how hiring us for your next market or UX research project is a sustainable choice.
“Working with Curio Research on projects is an absolute pleasure. They ask great questions upfront to ensure they are solving the real problem. Their research work is always on time and on budget, and surpasses my expectations.”
— Jim Southcott, Redshift Collective
Speaking Engagements & Media
Curio Research has extensive experience speaking and writing on a variety of subjects from consumer trends to research best practices. They are available to present at your next event or write an article for your organization.